Blacklite District has just released “Cold As Ice” (the latest single from their upcoming album, Instant Gratification). Today on Hard Rock Daddy, we feature the world premiere of the video for the song, and share an exclusive look at the meaning behind the song from Blacklite District frontman, Kyle Pfeifer.
Blacklite District marches to the beat of their own drum, both musically (with a unique mixture of rock, rap and synthesizers) and in mindset. Getting attention these days is challenging enough for any band, much less one that is brave enough to shake things up with a sound that is disruptive to the norm. To their credit, the band has continued to build a loyal audience and fan base even when radio doesn’t jump on board right away.
There is an air of defiance to “Cold As Ice,” a track that throws caution to the wind with a frenetic mixture of rock and rap and their signature electronic sound. It’s not easy to make all of these elements work together, but Blacklite District makes it look like it is. We need more bands like this that dare to be different!
In a Hard Rock Daddy exclusive, Blacklite District frontman Kyle Pfeiffer discusses “Cold As Ice”…
“Cold As Ice” is straight-up and in-your-face. I talk about the real issues that are in this business, and artists getting told not to do things a certain way. The funny thing is, every time we’ve done something our way, we get the best result. We don’t believe in following the trends, because there are no trends. Rock radio has gotten very boring, and I think we all know that on a certain level. It’s an open playing field and we’re gonna scratch and claw our way to the top. We’ve gotten 5 million plays on YouTube over the last couple of months, and we have a large online following (in terms of sales & streams). It’s only up from here! We encourage anyone looking for a show that has something new and real, to come see us on this upcoming tour. I’ve said it before, and I’ll say it again, Blacklite District is the REAL DEAL!”
Check out the video for “Cold As Ice” below…
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