There’s something about Bobaflex that makes them stand out from other modern-day hard rock acts, particularly when it comes to music videos. Following-up their dark, comedic single “I’m Glad You’re Dead” – a track with disturbing lyrics that you can’t help but sing along to with a smile on your face – the McCoy brothers are back with a video for their latest single, “Never Coming Back.”
With an amusing, self-deprecating, campy quality, the video is a throwback to the early days of MTV (when they actually played music). Revealing the storyline would spoil the moment for first-time viewers, but suffice it to say that the video will bring back nostalgic memories for anyone who grew up on 70s sitcoms with exaggerated laugh tracks.
The band may embrace their goofier side when it comes to making videos, but they deliver when it counts. “Never Coming Back” is an incredibly melodic track (with great vocal harmonies) that gets your heart pumping as it moves along at an almost-frenetic pace.
Often times in hard rock today, songs with intense, driving rhythms like “Never Coming Back” feature screams and growls that are barely discernable to the listener. Bobaflex, on the other hand, doesn’t resort to that all-too-common technique. In fact, the singing on their latest single is the polar opposite of screaming – smooth, melodic, tasteful and cool. Like “I’m Glad You’re Dead,” “Never Coming Back” should garner meaningful attention at radio.
Check out the video for “Never Coming Back” below…