In today’s economy, hard rock music fans are often-times forced to make choices to stretch their limited budgets. For some, that means choosing which band they will see when they come through town. For others, it means forgoing a souvenir concert t-shirt because they simply cannot justify spending $30 – $40 for a keepsake item. What if, for the same $30, you could get a band merch package consisting of: a t-shirt, three autographed albums, a signed lithograph band photo, a coozie, a set of wristbands, two car decals and a sticker pack thrown in for good measure? Sounds like a hoax, doesn’t it? For many bands, it would be, but Digital Summer is offering this exact deal for the rest of August in celebration of the one-year anniversary of their latest album, Breaking Point.
For those of you who are thinking that the band must be crazy to offer a deal like this, please read the featured article on the band that appeared on Hard Rock Daddy a few months back – “Digital Summer: Setting the Standard for Hard Rock Bands on the Rise”. As an independent band, Digital Summer realizes that they must break from conventional wisdom and think outside the box. If the band just broke even on this deal, it would still be worthwhile for a few reasons.
First and foremost, Digital Summer is giving back to the fans. In the day and age of social media, goodwill like this will not be limited to those who take advantage of this incredible offer. It will spread to the friends of those people and to their social media connections, thereby increasing exposure for the band and cementing them as the ultimate fan-friendly hard rock band around.
The other reason that it makes sense for the band to do this is because they are businessmen who understand the long-term value building a loyal fanbase. Digital Summer is able to make an investment like this because each member of the band maintains a career beyond the stage. To learn more about their approach, check out the interview with Jon Stephenson that recently appeared on Hard Rock Daddy.
To take advantage of the Breaking Point 1-Year Anniversary merch special, click here.
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