Aside from some hard rock artists with Mexican heritage, there isn’t much of a connection between hard rock music and Cinco de Mayo. However, there is no shortage of tequila lovers in the hard rock community, Sammy Hagar in particular. The Red Rocker – one of the most successful hard rock artists of all time – has amassed more of his fortune from his Cabo Wabo brand of tequila and his Cabo Wabo Cantina restaurant chain than he has from playing music.
Hagar has done an incredible job of branding Cabo Wabo, so his success should come as no surprise. Cabo Wabo is not just tequila, it’s an invitation to a Cinco de Mayo party that never ends. The lifestyle that Hagar has created around the Cabo Wabo brand even makes non-tequila drinkers want to join the party.
Hagar’s passion for tequila has inspired two hard rock party anthems that are ideal for any Cinco de Mayo celebration – “Mas Tequila” and “Cabo Wabo.” Take a shot (or two) and crank up the speakers to kick your Cinco de Mayo party into high gear…Sammy Hagar style!