Black Veil Brides is taking the hard rock world by storm. Their album Wretched And Divine: The Story Of The Wild Ones has spent 10 weeks on the Billboard Hard Rock Albums Chart, and their hit single, “In The End” has become a mainstay on the Octane Big ‘Uns Countdown. As the band prepares to embark on the European leg of their Church Of The Wild Ones Tour, they announced an interesting contest – Sing With Black Veil Brides – designed to interact with their nearly 2.5 million Facebook followers.
The concept of the contest is as simple as karaoke. Black Veil Brides fans can either sing or lipsync the words to “In The End” using a webcam, iPhone or Android mobile device. Fans then follow simple step-by-step instructions, and a video mashup is created by a company called Audish to be shared via social media.
This simple marketing idea gives fans the chance to see themselves in a music video with their favorite band, but more importantly, it creates an interactive worldwide community of people who share a common interest. Fans spend hours watching, rating and commenting on each other’s video mashups, and Black Veil Brides reaps the benefit of having an engaged community.
Check out the Black Veil Brides page on Facebook.