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Hard Rock Music Marketing: Using YouTube Videos to Generate Income

May 15, 2013 by AW Leave a Comment

Hard Rock Music Marketing:  Using YouTube Videos to Generate Income
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On August 1, 1981, the first video ever played on MTV was “Video Killed The Radio Star,” a prophetic song by The Buggles that accurately predicted the importance of music videos in an artist’s career.  Over time, the “M” in MTV might as well have stood for “miscellaneous” as music was gradually replaced by original […]

Filed Under: Hard Rock Music Marketing Tagged With: MTV, Octane, Ozzy's Boneyard, SiriusXM, Video Killed The Radio Star, YouTube, YouTube Advertising, YouTube Lyric Videos

How Independent Hard Rock Bands are Building Fan Bases on Their Own

March 12, 2013 by AW 1 Comment

How Independent Hard Rock Bands are Building Fan Bases on Their Own
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The music industry has drastically changed due in large part to technology.  It all started on June 1, 1999, when computer programmer, Shawn Fanning, launched the beta version of Napster – the first peer-to-peer file sharing platform.  And though the original free version of Napster was shut down in 2001 due to illegal sharing of […]

Filed Under: Independent Hard Rock Bands Tagged With: Crowdfunding, iHeartRadio, Independent Hard Rock Bands, MTV, Napster, Pandora, SiriusXM, Social Media, Spotify, YouTube

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It was a cool November morning in 1977.  I woke up early, excited to celebrate my 9th birthday and open my presents.  Unwrapping the big one first, I was psyched to see that it was the boombox that I had asked for, but the smaller present is the one … Learn more >>

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