As one of the most popular rock acts today, Seether gets attention when they release a new single. Although frontman Shaun Morgan has recently questioned why the band (inexplicably) no longer receives any support from Alternative radio stations, Seether’s music is well-represented on Active Rock radio. While the band eventually releases YouTube videos, it isn’t always done when the single impacts at radio. Their latest single, “Nobody Praying For Me,” is a good example of their approach. The song has been a mainstay on Active Rock stations for some time now, but the video was just released yesterday.
As the saying goes, anything worth having is worth waiting for, and Seether has proven this to be true with their inspired, thought-provoking, interactive video for “Nobody Praying For Me.”
It is commonly believed that there are three sides to every story, but that isn’t exactly true, especially when there are multiple parties involved. In the interactive video for “Nobody Praying For Me,” Seether tackles the sensitive subject of police brutality, which is often times slanted by media coverage that fans the flames of an already combustible situation.
With five videos of a virtual crime scene, Seether allows viewers to see the same story from different perspectives (two news outlets, bystander footage, the police and the victim). There is no bias towards which storyline is the most likely to be true. This is probably because truth is in the eye of the beholder, which is the point that Seether is trying to make with a series of videos that favor contemplation over knee-jerk reactions.
Because the videos are so compelling, the song – which happens to be another brilliant one by Seether – becomes secondary. Perhaps Seether anticipated this when deciding to release the video long after the song was already making an impact at radio.
This interactive video should be watched by those who have an open mind and believe that there is much more gray in the world than black and white. You don’t have to be a Seether fan to appreciate what the video has to offer, but if you’re not, you probably will be by the time that you finish watching all of the different perspectives of a tragic (yet all too familiar) story.
CLICK HERE to view the “Nobody Praying For Me” interactive video.
[…] Seether – “Nobody Praying For Me”: An Inspired Interactive Video Experience […]